

Software Generation Limited (SGL), a leading provider of content archive and storage management software for media and entertainment, has today announced that HBO Asia, the leader in home movie entertainment, has selected SGL FlashNet as a key part of a cutting-edge multi application archive system.
SGL FlashNet is being used by HBO Asia, a long term SGL customer, as part of Avid's non-linear digital workflow engine. Already a seasoned user of Flashnet 5.0 within an Avid environment, HBO Asia, based in Singapore, has upgraded to FlashNet 6.0 integrating with Nverizon on-air automation. As the core element of the multi application system, FlashNet 6.0 controls the archive of material from Omneon playout servers and provides added Interplay archive components.
"The multi application archive at HBO Asia is one of the most sophisticated digital archives within the region. By adding SGL FlashNet as a key component, we have reliable software that controls main elements of the archive whilst providing a completely secure storage environment," said Vincent Teo, HBO Asia's Senior Vice President of Technology & Operations.
As testament to SGL's strong commitment to the South East Asia (SEA) market, the company has today introduced William Tay as Operations Manager, SEA. Based in Singapore, William will be committed with continuing SGL's strong customer support within the region. Formerly Assistant Manager at Avid technology SEA, William was responsible for customer service and support - pre and post sales. Prior to this he was Regional Customer Support Engineer for Ciprico, Asia Pacific.
"I am very pleased to join the SGL team at this extremely exciting time. FlashNet is a highly reliable solution that inspires confidence in users and partners. The broadcast storage management community has developed at an astounding rate over the last few years and I am looking forward to putting my stamp on this new and challenging role," commented William.
Bernie walsh, SGL's Sales Director, added, "We are delighted to announce this ongoing relationship with HBO Asia and further highlight our commitment to our SEA customers, by introducing William as Operations Manager SEA. The introduction of FlashNet 6.2 today at IBC2007 further highlights SGL as the leading archive management and software solutions provider."
Software Generation Limited is a privately held archive management software company headquartered in Southampton, England. SGL has been in business since 1989 and its flagship FlashNet product is installed in over 4500 customer sites around the world. More information can be found at www.sgluk.com.
Singapore-based HBO Asia is able to bring the best of Hollywood to Asia first because of its licensing deals with major Hollywood studios - Columbia/TriStar, Paramount Pictures, Universal Studios and Warner Bros. HBO Asia offers five commercial-free subscription movie channels - HBO, HBO SIGNATURE, HBO FAMILY, HBO HITS and CINEMAX, - as well as a subscription video on demand service, HBO ON DEMAND. In addition to the proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers, HBO works with a large number of major independent production companies to secure exclusive rights to a host of quality movies. HBO Asia is a joint venture of media giants Paramount Films, Sony Pictures entertainment, Time Warner and Universal Studios. Log on to www.hboasia.com for more information.
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