SGL Press Release

SGL appoints Trevor Morecraft as regional sales manager EMEA

Software Generation Ltd (SGL), a leading provider of content archive and storage management software for media and entertainment, has today announced Trevor Morecraft as Regional Sales Manager, EMEA. Well recognised in the broadcast sector, Morecraft brings more than 25 years experience to SGL, further elevating the company's high profile in the EMEA territories.

Morecraft has held a number of senior sales positions for broadcast manufacturers selling equipment worldwide. Prior to joining SGL he was Head of Sales for the Softel Group, (Softel UK and Aston Broadcast). Other roles include Sales Director, Quartz Electronics; European Sales Manager, FOR-A; Lightworks Sales Director, Tektronix; and Sales Manager, Ampex. Morecraft's comprehensive network of contacts and experienced sales background give SGL a strong advantage.

"I am delighted to join SGL at this exciting time and become part of the company's dedicated sales force. SGL is the leader in the storage management software field and I look forward to announcing further sales in the coming months," comments Morecraft.

Bernie Walsh, SGL's Worldwide Sales & Joint Managing Director adds, "Trevor has a solid background and an excellent reputation throughout the industry and I am delighted to welcome him to the team. His appointment further strengthens the company's reach in the EMEA region."

Additional information:

Software Generation, Ltd is a privately held archive management software company headquartered in Fareham, England. SGL has been in business since 1989 and its flagship FlashNet product is installed in over 4,500 customer sites around the world. More information can be found at www.sgluk.com.

SGL contact:
Mickey Charles
Email: mickey@sglus.com
Tel: +1 615 324 3613
Mob: + 1 513 265 6316

PR Contact:
Kate Ford
Jump PR
Email: kate@jumppr.tv
Tel: +44 (0)1932 253624
Mob: +44 (0)7740 948065

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